4C participates in the Sustainable Coffee Challenge

4C Services has become a partner in the Sustainable Coffee Challenge. This strengthens and confirms our commitment to promote deforestation-free coffee supply chains and to support initiatives to mitigate the climate change impact. We also believe that this decision will pave the way for collaboration with other stakeholders that are committed to address the challenging issues of the coffee sector. „We are pleased to welcome 4C Services as a partner in the Sustainable Coffee Challenge and commit to work collaboratively to make coffee the world’s first sustainable agricultural product“, says Bambi Semroc, Vice President, Sustainable Markets & Strategy at Conservation International.

The Sustainable Coffee Challenge is a collaborative effort of companies, governments, NGOs, research institutions and others to transition the coffee sector to be fully sustainable. Challenge partners are urgently working together to increase transparency, align around a common vision for sustainability and collaborate to accelerate progress towards those goals. The Challenge is facilitated by Conservation International, with the agenda and actions led by Challenge partners. Together, these change makers work to find solutions for the coffee community.

To find out more about the Sustainable Coffee Challenge, please click here.