4C Services Advisory Board
Michael von Luehrte, Member of the Board
Michael von Luehrte – currently Secretary General of the SCTA (Swiss Coffee Trade Association) – started his career in commodities 1981 with Jacobs Suchard in Germany/Switzerland and spent four years in Brazil, managing the local Taloca trading and procurement office. After Jacobs Suchard was acquired by Kraft Foods in 1990, Michael worked across different agricultural commodities.
After 25 years in various procurement, market research and risk management roles in Switzerland and the US, Michael joined Noble Group as Global Head of Agricultural Research in 2007 for coffee, cocoa, sugar+ethanol, oilseeds+grains and cotton as an integrated part of the Lausanne/Geneva based trading teams.
After COFCO took over Noble Agri in 2014, Michael helped to set up the Corporate Responsibility function as an additional responsibility. In addition to his current position as Secretary General of SCTA and board member of 4C Services, he is also involved in commodity consultancy projects.