4C Event at NCA Convention 2025: Turning Sustainability and Compliance into Business Success

March 6th, Houston – US

Last week, 4C hosted a side event alongside the NCA Convention 2025, bringing together industry leaders, sustainability experts, and coffee producers. The event focused on transforming compliance challenges into opportunities for business growth. Discussions highlighted 4C’s evolution into a comprehensive and innovative certification system that extends beyond verification, providing practical solutions for sustainability, traceability, and regulatory compliance.

Key Takeaways:

• 4C as a Full-Service Certification System:
  4C broadened its services to assist businesses with EUDR compliance, carbon footprint measurement, and ESG reporting, supporting supply chain transparency and market access.
• Traceability and EUDR Compliance:
  In response to new deforestation-free requirements impacting global trade, 4C introduced its EUDR Compliance Solution, designed to help companies meet stringent sustainability criteria while ensuring a stable supply chain.
• Producer Perspectives: Sustainability in Practice
  Guest speakers Carolina Castañeda (FNC Colombia), Duc Huy Le (Simexco Daklak, Vietnam), and Italo Henrique (Expocacer, Brazil) shared valuable insights on implementing sustainability and certification measures at origin, emphasizing the importance of collaboration across the supply chain.
• Carbon Footprint Reduction:
  For businesses aiming to exceed sustainability goals, 4C presented its Carbon Footprint Add-On, which provided structured methods for measuring, reducing, and reporting environmental impact.

Acknowledgments

We extended our sincere thanks to Jean Carlo Rivera (Control Union) and Niels Haak (Conservation International) for sharing their expertise on certification processes and carbon footprint reduction, contributing significantly to the event’s success.

As sustainability regulations became increasingly complex, 4C remained dedicated to offering practical, business-focused solutions for the coffee sector. We appreciated the active participation of all attendees and looked forward to continuing these essential conversations.

For further details on how 4C can support your company in navigating compliance and sustainability, please contact us at info@4C-services.org

Thank you to everyone who participated; we look forward to continuing this dialogue!