• 4C has a strong system in place and needs to contextualise its tools and solutions for the Chinese market by leveraging close collaboration with key industry players and digital tools to make an impact for local producers, companies and consumers alike.
• China’s fast-growing coffee consumption requires robust, transparent supply chains that are ready for global regulations and local consumer preferences for quality and origin.

This event marks an important first milestone, and its success reflects a strong interest in continuing to evolve on the path of responsible sourcing. Our work is only beginning, and we look forward to deepening our understanding and impact within the Chinese coffee sector and building strong partnerships.

We extend our sincere gratitude to our co-organiser, the China Coffee International Cooperation Committee (CCIC), and our generous sponsor, Vinh Hiep Co., Ltd., for facilitating this vital dialogue platform. We were pleased to have Thai Quoc Hung provide an overview of Vinh Hiep’s operations and the role of 4C within their business.

A big thank you also goes to all our distinguished speakers and panellists, including Lucy Fu (CICC), Huy Duc Le (Simexco), Wang Shi Ping (Nestlé), Jingui Liu (Moins) and Jerry Fu (SGS), for enriching the conversation and helping us collaboratively shape the strategy for 4C’s commitment to China!

The momentum for sustainability in this strategic region is undeniable. We appreciate the trust of our current allies and want to assure new partners that 4C is ready to meet this demand. We will maintain a strong presence in China to provide practical, innovative solutions required to address the most pressing challenges facing the coffee industry.

Let’s build this resilient future together!