“Drink Well. Do Good.” – 4C Standard Now Recognized by Keurig Dr Pepper

4C is pleased to announce that the 4C certification will be a recognized partner program of Keurig Dr Pepper (KDP) to support its commitment to 100% responsibly sourced coffee. KDP is a leading beverage company in North America and is committed to sourcing, producing, and distributing beverages responsibly through its “Drink Well. Do Good” corporate responsibility platform. KDP has developed a rigorous set of requirements for the acceptance of independent product-specific standards across its supply chains. After comprehensive benchmarking, the 4C certification was recognized as one of the standards that is well aligned with the KDP Supplier Code of Conduct and additional program considerations laid out by KDP.  In addition, KDP will be also be requiring its upstream suppliers to undergo Chain of Custody certification audits conducted by a third party, which is currently voluntary for 4C participants beyond the farm level.

“4C is happy to support KDP in strengthening its supply chain sustainability and promoting human rights and good agricultural practices around the world,” – says Norbert Schmitz, Managing Director at 4C.